Persuasion Campaigns
A group project that required to create a campagin to persuade the audience to participate.
Sunscreen Product
Poster 1: Expert Power
The poster has information that was authorized by experts such as dermatologists to enhance the creditability of the product and its appeal. With that, the design and the placement of the text strengthen in persuading the public to purchase the product.
Poster 2: Celebrity Endorsement & Rewards
With the use of Korean celebrities as an ambassador to promote the product, it will attract many individuals who are interested in the celebrity. A plus point with the use of celebrity testimony to build credibility for the product. Additionally, the use of giveaways by allowing consumers to win a signed album able to influence the audience to a greater extent.
BreastCancer Awareness
Emotional Appeal Poster
This poster showcase a single victim's past experience so that readers can identify and relate to her by sharing similar traits as her. By providing a quote highlights that everyone, including the reader, is at risk of breast cancer would enhance the appeal of self-interest. Therefore, it able to connect people with the issue and making them care for the topic. With the use of story appeal, readers can learn from the victim's actions and know that there are way to fight cancer with early screenings.
Infographic
This infographic uses the simplicity method that only included the instructions in simple terms instead of adding other lengthy explanations and integrating the steps into simple daily habits. It was filled with illustrations to simplify things and highlighted important cues to be aware of and the color scheme matched with the BreastCancer campaign that will attract more people. Additionally, the information was provided by Health Promotion Board (HPB) which enhances the creditability.
RoadShow Poster
Purpose:​
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Raise awareness about the topic and educate the public
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Encourage screenings and regular self-checks
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Understand the public's concerns and reasons for not doing regular checks
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Correct their misconceptions about the topic
Attract the audience by providing a goodie bag if they attend the roadshow as a part of the exchange method.
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